Most organizations cited poor to only moderate understanding of customers’ digital behaviors, in our 2020 State of DCX Report. To best approach customer understanding and relevance, it’s critical to have the right martech tools. But with a plethora on the market -- CRM, DXP, WCM, CDP … -- which is right for you?  In this discussion, panelists will share inside looks into their organizations’ “centers of truth” for managing customer data, understanding customer preferences, and bridging the gaps between data and customer experience.